Users will soon have a new feature that permits them to cut down on the amount of artificial intelligence-produced media appearing in their feeds. This move comes as the service announced that it now features over 1 thousand million content made with AI.
Trial and Implementation
The update is undergoing trials over the following weeks before a full-scale launch. This development comes amid a surge in AI content, spurred by emerging content generation software.
The Broader AI Trend
Studies have shown that nearly a tenth of the fastest-growing content creators on a competing service exclusively feature content made by AI. A considerable share of this output is considered “AI slop”, a phrase for substandard, factory-style content that is typically absurd or bizarre.
Based on user feedback that numerous viewers appreciate content made with AI tools, including AI artwork to educational videos, and we want to give people the option to increase or decrease of that, based on their own likes,” commented a spokesperson.
Scale of AI Content
TikTok disclosed that there are currently 1.3bn videos on its service identified as made with AI. In total, in excess of 100 mn videos are added to the app every day, making AI content a limited percentage of its total content library.
Customizing Your Feed
Viewers will be capable of limit or boost the level of AI-generated videos they view by accessing the “manage topic” feature in the application and choosing “AI-generated content”. Other topics that are already be controlled under the tool cover politics, clothing, beauty, and dance.
AI Disclosure Rules
The platform’s rules oblige users to tag “realistic” artificially created content, and it prohibits dangerous deepfakes of celebrities or emergencies. Any authentic-looking AI video that is without a tag can be removed under its terms of service.
Furthermore, the service will now add an artificially created label to content produced via its own AI tools, or flagged by an cross-platform project for spotting content made by AI. This step is aimed to help prevent users from seeking to bypass the tagging system.
Responsible AI Funding
The platform is also introducing a two million dollar educational fund for specialists and organizations to produce informative material about using AI responsibly. This project will assist charitable organizations focused on training computer science.
Content Safety Approach
TikTok has justified its safety measures, amid controversy over proposals to lay off numerous content moderators in the UK. TikTok is planning to cut hundreds of positions in its user protection department in its British office, with trade unions and online safety experts voicing alarm that people are being substituted by automated systems.
A company official explained that staff-based oversight would still have a role, but automated tools can safeguard staff by filtering out the most graphic content before it has to be seen by people. The platform reported a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to reliance on its AI tools.
It is vital to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with unsafe media as rapidly, which is why a lot of the machine support is really helping us process content quickly.”
